Service · Ongoing Advisory

Ongoing Advisory

Monthly. Continuous oversight of a strategy in execution: weekly async check-ins, monthly deep review, quarterly audit lite, decisions documented.

What it solves, and what it doesn't

Solves

You have a strategy and need a senior pair of eyes on what's shipping, what's regressing, what to do next.
Your team writes the content and ships the tech, and needs briefs, reviews and decisions at the pace the work moves.
The site needs a quarterly re-audit without running a full Audit each time.
You need defensible monthly reporting, not vanity dashboards: what changed, what failed, what's proposed, what decision you owe.

Doesn't solve

Content production. We brief and review; your team or vendors write.
Technical implementation. We specify and verify post-deploy; your dev team executes.
Link building.
A short relationship. Advisory is built around long-term commitment; without it, the work doesn't compound.

What you get every month

Monthly report. What changed, what failed, what we propose, what decision you owe. Built to be forwarded to a CEO as-is.
Monthly sessions. One review, one decisions. Async writing in between.
Weekly async check-ins. Slack or email. Triage of what's coming up, blockers cleared.
Briefs and specifications on demand. Content briefs, technical specs, schema, internal linking plans: whatever the roadmap needs that week.
Pre-launch reviews. Any meaningful change (template, migration, restructure) is reviewed before it ships.
Audit lite, quarterly. The site re-checked at depth, against the priority stack and the AI-visibility prompt suite.

How it works

Weekly

Async check-ins

Slack or email. What's shipping, what's blocked, what needs a call.
Monthly

Deep review + decisions session

Monthly report delivered. A review session (what happened) and a decisions session (what next), with written follow-up.
Quarterly

Strategic adjustment

Audit lite re-runs the priority stack against current state. Roadmap re-prioritised against the next quarter. AI-visibility prompt suite re-run to track citation movement.

How we measure

Where attribution exists, revenue impact. Where it doesn't, the proxies we agreed in Strategy: ranking on commercial queries, citation rate in AI Overviews and major LLMs, indexation rate of the prioritised pages, organic-driven conversion against baseline.

Whichever metric: agreed in advance, reported against monthly, never moved retroactively.

Investment

Monthly retainer. $3,000 – $10,000 / month, indicative range based on cadence, the breadth of the brief load, and whether quarterly audit lite is in scope.

Three-month minimum. SEO doesn't return in less than that.

Next step

Advisory needs a roadmap to steer. If we built it in Strategy, we know what we're measuring; if it came from elsewhere, the Touchdown is where we check we can operate from it.

Start an Exploratory Touchdown