Service · Audit

SEO Audit

About six weeks. One deliverable: a prioritised stack of what to fix, in what order, with the reasoning behind each call, and what to leave alone.

What it solves, and what it doesn't

Solves

  • You have organic traffic but the wrong queries, or the wrong conversions.
  • You've been doing SEO for a while and results have stalled or reversed.
  • A core update hit and you can't explain what changed.
  • You're being asked about AI Overviews, ChatGPT citations, GEO, and have no defensible answer.
  • You're evaluating an incumbent agency and need an independent read.

Doesn't solve

  • Implementation. The Audit ends at the priority stack; execution stays with your team.
  • Content writing, design, link building.
  • Quarterly retainers: that's Advisory.
  • Roadmap design over 6-12 months: that's Strategy.

What you get

A priority stack document. Every finding is tagged fix, ignore, or reframe, with the business reasoning written out. The deliverable is built so you can defend it internally, to a CEO or a board, without us in the room.

No PDFs of crawler screenshots. No opportunities / warnings / issues exported from a tool. The audit is interpretation: a tool surfaces a flag; the consultant decides whether it's an issue, isn't, or is the symptom of a different one.

How it works

  1. Phase 1

    Discovery

    The business, the revenue line SEO actually moves, the personas, the channels. GSC and analytics access set up. Baseline captured.

  2. Phase 2

    Technical audit: Crawl-to-Serve stack

    Discoverability → Crawlability → Rendering → Interpretation → Indexing → Serving. Each layer requires the previous one clean; the order is the diagnosis.

  3. Phase 3

    Content, architecture, intent, AI visibility

    Topical map vs reality. Cannibalisation. Intent precision per URL. Equity flowing or burning. Prompt-suite read on how your brand surfaces in AI Overviews and major LLMs.

  4. Phase 4

    Synthesis: priority stack

    Findings ranked by commercial impact, sequenced by dependency, scoped for your team's capacity. Closing session plus follow-up Q&A.

Investment

Fixed scope. $5,000 – $15,000, indicative range based on site complexity, number of properties, and depth of historical data.

Confirmed after the Exploratory Touchdown, once we've seen the site and agreed scope.

Next step

The way in is the Exploratory Touchdown: a free conversation where both sides decide if the engagement makes sense.

Start an Exploratory Touchdown